Behind Closed Doors: British Bathroom Habits, Revealed

 Harriet Goodacre Harriet Goodacre

May 21, 2021

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Toilet Time

Bathroom habits aren’t something we Brits typically talk about. In fact, the toilet could be considered one of Britain’s last taboos - in spite of the fact it’s something we all have in common!


But our society is changing and as we adapt to the ‘new normal’, many of us are embracing the sanctuary of our loos and our bathrooms overall.


They’re a place of tranquillity, a place where we take relaxing baths, indulge in some ‘me’ time, pamper ourselves after a hard week at work.


They’re also a place to hide out, where we have no airs or graces, where we can simply sit and do nothing.


So rather than keep toilet talk under wraps, we say, let’s celebrate the bathroom! And in doing so, we invited 1,000 Brits to open up to us about their bathroom habits; here’s what we learned about the role bathrooms play in our lives today.

The average Brit spends 3.5 hours a week on the toilet - but just 2.7 hours keeping fit!

The average Brit spends 5 minutes on the loo and visits between 4-7 times per day - equating to 3.5 hours a week - according to our study.That’s 8 days a year. Or 1.5 years in an average lifetime! All spent on the loo.


The NHS recommends that we do 2.5 to 3 hours of exercise per week. The Office for National Statistics recently showed that even through lockdown, the average Brit was spending just 23.1 minutes per day exercising - meaning we spend more time on the toilet than we do keeping fit!


Professor Sir Muir Gray, chief knowledge officer to the NHS, said:


“Physical inactivity is society’s silent killer and even short bouts of being sedentary can lead to deadly diseases. People often think exercise is only for young people, but older adults are the people who stand to gain most from the mental, social and physical benefits of being active.”

bathroom habits

1 in 4 men admit to using a dating app to find dates while on the loo

So we’re spending a pretty large chunk of our time in the bathroom but what exactly are we doing there? We asked our 1,000 Brits exactly what they get up to on the loo.

Perhaps not surprisingly, the majority (72%) told us they take their mobile phone to the toilet with them. Having our phones on us gives us an opportunity to seek entertainment, catch up with friends or, in the case of one quarter of men, to find a date!

According to our study, one in four (23%) men use their time on the toilet to look for dates via dating apps on their phone. How romantic!

This is compared to just one in ten women (11%) who said they scroll for dates on the loo.

Facebook is the most popular toilet time social network - but TikTok is big with women

The most popular social media platform to scroll through while in the bathroom is Facebook, according to our study, with 36% of Brits telling us it’s their go-to toilet app.

Use of Facebook in the bathroom is consistent across males and females. TikTok, however, has a clear gender discrepancy, with twice as many women saying they scroll the video platform on the loo than men (29% vs 15%).Instagram is the third most popular social media network to browse on the throne, with 14% of Brits citing it as their favourite.

25% of Brits will happily share their bathroom with their pets!

We Brits love our pets. According to the RSPCA, 44% of British homes include a pet, with an estimated 55 million pets currently living in the UK. We love our animal friends and we treat them as part of our family. Our ‘fur babies’ are precious to us and – according to our research – for a quarter of us, there really are no boundaries. We asked our survey respondents whether or not they allow their pets into their bathroom while they’re using it, and 26% told us they do.

But are we getting too friendly with our pets? We asked dog expert Andrew Jones from Kennelstore to tell us about the pros and cons of letting animals share our bathroom space.

“This type of behaviour is actually quite common for dogs as they believe they are actually protecting you while you do your business. However, it’s important to remember that you need to set boundaries with your pet to avoid them developing separation anxiety or even becoming over-possessive. That’s why I suggest closing the door behind you when you visit the bathroom. To avoid your dog becoming stressed, ask them to wait outside the door and tell them you’ll “be right back.” If they sit tight, reward them with a cuddle or a treat.”
Pets in Bathroom

Facebook is the most popular toilet time social network - but TikTok is big with women

It’s not uncommon for women to visit the loo together on a night out. In fact, it’s a fairly well-used stereotype that women prefer to use the bathroom with a friend, allowing them to catch up on chat and share their secrets.

According to our study, women are more comfortable sharing their bathrooms than men. When asked if they leave the door open when using the loo, 45% of women said they do, compared to 39% of men.

Women were also more comfortable allowing their partners to see them using the loo, with 49% of women saying they allow it, compared to 43% of men.

Andia Bothe is a dating expert at DatingScout.com. She said:

“As much as sharing a bathroom invades both of your personal space, it’s something that you should feel proud of. You’re both finally at the stage where it’s no longer awkward to see each other barefaced, and you become comfortable being at one of your most vulnerable states (peeing or pooping) while your partner is in the shower – and you know that no judgments will be made.

“Couples that share a bathroom will unavoidably know more about each other. It blurs certain boundaries and gives up some of the privacy that other couples get from their bathroom time. It could have a negative effect depending on the circumstance of the relationship but it is most beneficial for those who are only starting out.”

Facebook is the most popular toilet time social network - but TikTok is big with women

How many times have you found yourself gravitating toward the bathroom to simply get some space, or even to get away from an uncomfortable situation?

According to our study, 52% of women have used the bathroom as a sanctuary to take themselves away from scenarios where they don’t feel happy.

Conversely, 33% of men told us they had done the same – a smaller proportion, for sure, but still a surprising number. On average, 44% of Brits have taken solace in the bathroom.

Following on the theme of the bathroom as a place to feel safe, our study reveals that almost half of Brits feel more comfortable talking openly about sensitive issues like mental health or personal challenges when in the bathroom.

With mental wellbeing such a key issue of 2021 in particular, it’s interesting to reflect on how our bathrooms have been able to provide us a safe space to be open with one another.

Let’s reclaim our bathroom sanctuary!

Toilets; why the taboo? In the past, talk of toilets and bathroom habits have been kept under wraps. But this is the future, and things are different!

Today’s bathroom is more than just a place to answer nature’s call. Rather, it’s become a sanctuary for us. A place where we can relax, play, find dates and even work!

And for us here at Topps Tiles, that means it’s time for us to reclaim the bathroom. Whether that simply means embracing the time you spend there to pamper and relax, or investing in a big design overthrow to create your personal bathroom haven, it’s all about making it your own.

If you’re ready to reclaim your bathroom, take a look at our stylish range of bathroom tiles, or check out our inspirational section for more ideas.
Sanctuary Bathroom

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