William Morris Patterns & Inspiration

William Morris was an English textile designer, poet and novelist associated with the British Arts and Crafts Movement. In his lifetime, William was a huge contributor to the revival of traditional British textile arts and methods of production. His infamous designs are featured on everything from bedding to wallpaper, and now, tiles.

As part of our exclusive Minton Hollins range we've incorporated three of William Morris' renowned patterns onto tiles and in this blog post we take a look at what inspired the designs and how you can bring them into your home.

Seaweed is a design created by J.H.Dearle in 1901 inspired by the movement of plant life underwater. Paired with dark-toned interiors or pale shades for a more minimal look, this tile is perfect for creating a contemporary twist on a traditional style.

Similarly, the Honeysuckle design was created in 1883 by William's daughter May. This design is a realistic arrangement of rambling flowers and entwining leaves. Although best known for her work with embroidery, May also designed several wallpapers.

Chrysanthemum was traditionally printed as wallpaper in 1877 using wood blocks but has since gone on to feature in rugs, cushions and even ceramics. Its beautiful pale tones have a retro quality that work perfectly with pinks, pale shades and copper accessories.

The tiles themselves have been crafted using traditional techniques that echo the processes used in the 1860s-1880s. Each colour is added individually onto a sheet to build the design of the tile which is what created the slight textured effect. The colours are all matched by hand, keeping the design true to its heritage and consistent throughout all the tiles created. The design is then transferred onto the tile using a lithograph which, although very labour intensive, means the depth of the original colours is maintained throughout the tiles.

Looking for more inspiration on how you can incorporate these patterns into your home? There's a huge range of materials and products available online all inspired by William Morris patterns.

For a feature wall, why not try this wallpaper or print from

Fabric, cushions and bedding can all be found at John Lewis along with a range of patterned rugs.

If you want to completely modernise the patterns, we'd recommend you read Amira's article here about brightening up your home with nature-inspired designs and take a look at the House of Hackney collaboration here


*Terms & Conditions apply